Eleven International is a selective cross-border marketing group that fast-tracks cutting-edge AI, robotics and blockchain companies to become global phenomena through strategic communications.
Your brand is the foundation to your comms strategy. As a creative branding agency, we evaluate, educate and guide clients step-by-step through the best brand strategy that sets you up for success
We start by crafting a powerful PR message, rooted in a unique angle waiting to be exploited and shared with top U.S. journalists, that catapults your corporation, startup or consumer product into the limelight
We work with the top YouTube, Instagram and other social media KOLs to spark a viral appetite for your new consumer electronics product or blockchain project and drive traffic to your landing page
We inject personality into your consumer technology brand that cuts through the noise and differentiates your brand at the grassroots level, to resonate with developers, customers or other stakeholders
Oftentimes, copywriting in one language gets lost in translation. When it comes to Chinese or U.S. copy, we understand the nuances of the language
We produce powerful, impactful and original story-telling video content that leaves a lasting impression among your prospects
Eleven International designed ten pages on both desktop and mobile that achieved the above goals, communicating a new lifestyle affinity that differentiated CastBox from a crowded podcast space, while showcasing the product and its strengths including in-audio search and cross-platform support. Details
Eleven International employed high selective public relations and influencer marketing campaign to secure favorable coverage for the launch of crazybaby’s newest Air by crazybaby ⁽ᴺᴬᴺᴼ⁾ on Indiegogo in major consumer-facing technology press including Mashable, Digital Trends, CNET, Huffington Post and more, while garnering 3.2 million YouTube views through influencers including TechSmartt, Casey Neitstat, Jonathan Morrison and others. Crazybaby raised $1.2 million USD on Indiegogo and later re-engaged Eleven International for the launch of the crazybaby Air 1S. Details
nreal, a developer of ready-to-wear mixed reality glasses, engaged Eleven International to make a splash for their consumer-grade mixed reality glasses ahead of CES 2019. Beginning with a thorough competitive and market analysis, Eleven International identified the market position for nreal’s flagship product nreal light, before unveiling the brand to the world. Covered by Variety, Wired, CNET, Digital Trends, Forbes, Engadget and two dozen other publications, nreal won Engadget’s ‘Best of CES 2019, among other accolades, and later continued nreal’s momentum throughout Mobile World Congress, Game Developer’s Conference and more. Details
Cobo, the first PoS crypto wallet, had been looking to launch its crypto wallet and cold-storage wallet in the U.S., and later globally. Cobo sought Eleven International, who executed the startup’s branding, OVC scripting, public relations and influencer marketing, to establish the Cobo brand as the world’s leading Proof-of-Stake crypto service.Details
Despite having attempted PR in the past, imToken, the world’s leading ETH wallet, had attempted to secure coverage for its crypto wallet to just minimal success. In collaboration with imToken, Eleven International strengthened key value proposition and messaging, leading to coverage in Bloomberg, CoinDesk, TechCrunch, CCN and two dozen more publications. Details
Ahead of REMO TECH’s Kickstarter campaign to launch OBSBOT Tail, the world’s first AI director camera, the Shenzhen startup exclusively sought Eleven International to lead the company’s product launch at CES 2019, despite the noisy market. Utilizing our experience with multiple successful CES, Eleven International garnered coverage for the OBSBOT Tail in The Verge, Mashable, Digital Trends, Variety, USA Today and dozens more tier 1 publications. Following this, Eleven International engaged a product review program, to fuel this momentum and drive traffic to REMO TECH’s Kickstarter campaign, while also being responsible for all of its branded copy from its official documents, to its website. Details
Eleven International, a harbinger of cutting-edge AI, robotics and blockchain companies through strategic communications, fast-tracks clients to become a global phenomenon.
Despite going up against a saturated market, Eleven International was critical in helping us cut through noise to establish CastBox as among the leading podcast platforms in the U.S.”
Eleven International has successfully positioned us above the noise before and during CES, and guaranteed our company and product with excellent media coverage. We really appreciate their professionalism and personalized service, effective communication and detailed project management.
Eleven International has done a great PR in helping with Cobo’s new product launch. They secured top publications including Forbes, TechCrunch and vertical media like CoinDesk, and also vertical influencers for us. They are responsive, and have creative PR ideas and at the same time strong at execution.