The Mission

Jellibeans, co-founded by fashion industry veteran Joanne Chow, sought to launch its AI-powered business intelligence platform, jelli.studio, which provides end-to-end B2B solutions for fashion brands to optimize collection ROI. Despite a strong presence in B2C fashion discovery, Jellibeans faced challenges establishing jelli.studio as a differentiated, data-driven platform in a competitive market. Two key challenges emerged:

• Lack of a “first-to-market” claim: Other generative AI platforms, like CALA, were already established, making it difficult to position jelli.studio as a pioneering solution.

• Database Size as a Differentiator: Highlighting the platform's large dataset wasn’t compelling enough on its own, given the saturated industry trend of citing data size. Eleven International aimed to reframe this feature in a meaningful way, emphasizing how the dataset’s size and accuracy offered unique benefits to jelli.studio's customers.

The Strategy

Eleven International devised a multi-layered strategy to effectively position jelli.studio, focusing on articulating the platform’s unique advantages and impact on customers.

• Refining Messaging: Instead of emphasizing database size alone, Eleven International focused on what jelli.studio’s proprietary 10-million-point data set offered in terms of actionable insights. By contrasting it with proprietary databases from major players like Farfetch or Shein, and quantifying its accuracy over top trend forecasters like WGSN, the narrative shifted to showcase jelli.studio as a superior, open-access SaaS solution for fashion intelligence.

• Targeted Media Outreach: The team tailored messages to align with the interests of publications across fashion, technology, and business verticals, targeting outlets that would appreciate the platform’s industry innovation. Media hooks included jelli.studio’s product launch, Jellibeans’ recent fundraising efforts, Joanne Chow’s background, and the platform’s unique consumer impact, which enhanced Jellibeans' brand recognition in the competitive AI fashion-tech space.

• Building Thought Leadership and Awards Submissions: To further elevate Jellibeans' brand authority, Eleven International led thought leadership initiatives and crafted compelling award submissions for prominent recognitions like the Retail Technology Innovation Hub startup award, further positioning Jellibeans as a transformative player in retail technology.

The Results

Eleven International's efforts yielded notable results within a three-month campaign:

• Tier 1 Coverage: jelli.studio secured interviews and coverage in leading publications such as TechCrunch, Women’s Wear Daily (WWD), Yahoo!, and Retail in Asia. This high-profile exposure underscored Jellibeans’ credibility and expanded brand visibility.

• Enhanced Industry Presence: By securing interviews with Drapers, Fashion United, and Modern Retail, Eleven International’s thought leadership program positioned Jellibeans as an expert voice in fashion and retail technology. These efforts laid a foundation for ongoing brand growth.

• Feature Stories Across Key Verticals: Furthering visibility, Eleven International facilitated feature articles in tech, retail, and fashion publications, including WWD, Just Style, TechCrunch, Retail Technology Innovation, Daily Front Row, and Grazia.

This comprehensive strategy positioned Jellibeans as a forward-thinking AI-driven platform within the global fashion industry, enhancing its credibility and establishing a strong foundation for jelli.studio’s continued success.