The Mission

Realsee, a newcomer to the immersive 3D and 360° photography market, offers advanced products like the Realsee App and the Galois Laser VR Scanner, aimed at real estate agents, hoteliers, retailers, and construction companies seeking to create highly interactive, immersive 3D models of spaces. 

However, in a market dominated by a few well-known players, Realsee had minimal brand recognition. The primary goal was to boost brand awareness and establish Realsee’s credibility as an innovative force in this emerging industry.

The Strategy

Eleven International devised a targeted influencer-driven strategy to introduce Realsee to niche audiences through credible voices in the 360° and 3D immersive photography community:

• Selecting Key Influencers: Recognizing the importance of tapping into a niche audience, Eleven conducted extensive research to identify prominent creators in the 360VR segment with highly engaged followings. Three influencers with significant reach and expertise were chosen: Hugh Hou, Danny Black, and Rick Davis, each known for their impact within the immersive photography and virtual reality space.

• Hands-On Product Collaborations: With a limited budget, the team positioned these collaborations as exclusive opportunities for influencers to experience and share the unique features of Realsee’s Galois Laser 3D Scanner and Realsee App. Each influencer was encouraged to explore the products’ capabilities and create content that resonated with their specific audience of VR and 3D enthusiasts.

• Amplifying Content on Realsee Channels: The influencer content was further shared on Realsee’s social media platforms and website, providing validation and social proof for prospective customers exploring Realsee’s offerings.

The Results

The influencer-driven strategy delivered impactful results, significantly enhancing Realsee’s brand visibility within its target market:

• High-Impact YouTube Exposure: Hugh Hou, a notable figure in the 360VR segment with 125,000 YouTube subscribers, produced a video review of the Realsee Galois 3D LiDAR Camera. Demonstrating its potential to create AI-driven virtual tours, the video reached over 19,000 views within weeks and garnered 112 largely positive comments from VR photography enthusiasts.

• Engaging Product Showcases: Influencer Danny Black featured the Realsee app’s intuitive functionality in a showcase video centered on the Realsee app , reaching over 15,000 viewers who saw firsthand how easy it is to create 3D home tours. Meanwhile, Rick Davis, CEO of Studio USA, produced a short and simple demonstration video on Facebook, which accumulated more than 4,000 views, further broadening Realsee’s exposure.

• Validated Social Media Content: All three videos were shared across Realsee’s social media channels and added to the Realsee website, reinforcing the brand’s credibility and providing prospective customers with authentic user experiences.

This targeted, cost-effective approach successfully introduced Realsee to a niche audience and positioned it as a trusted, innovative brand in the competitive 3D immersive photography space.